Category Archives: Uncategorized

a mahalo.

Notes of appreciation are always appreciated 🙂fullsizerender

Categories: Uncategorized

sae design 2016 resolutions.

Apparently, a quarter of all resolutions made are derailed by the end of January. So, for good reason, we make our resolutions on February 1st. Each of us have one personal and professional resolution for 2016. We’re logging it here and will hopefully continue to post our progress…stay tuned!

SAE (her’s is hefty!)
Personal:
HEALTH
– Exercise 5X/week
– Healthy, light lunches, healthy breakfast
– No alcohol on weekdays
FAM
– More quality time with kids
MISC.
– More community service, social time and outside professional events
Professional:
– Maintain current client relations
– Better oversight of quality of work
– Grow, build quality clients
– Design Thinking Training

LEEANN
Personal: Be more active
Professional: Be more aggressive

IAN
Personal: Walk to work
Professional: Keep Desktop clean

MARIA
Personal: Learn guitar
Professional: Increase confidence and focus

ZENOBIA
Personal: Make more art
Professional: Come in earlier, be more organized

ELI
Personal: 20-30 miles of running/week
Professional: Use international & professional experiences more often

STEVE
Personal: Be healthier and more active
Professional: Explain work and critiques better

ASHLEY
Personal:
– Put away clean laundry as soon as its done
– Finish 30 Before 30 list of to-do’s
Professional: Be more financially savvy, implement Profit First system

Categories: Uncategorized

St. Anthony School Photoshoot.

Our first photoshoot of 2016 was a sunny day at St. Anthony School with smiling students! The school is currently undergoing a thoughtful and extensive project – a brand refresh and overall school rejuvenation. They were generous enough to involve our team in their marketing, strategy and new vision. We’ve thoroughly enjoyed this project so far, stay posted for the 2016 marketing pieces including a brand new website!

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A beautiful campus for growth
Smiling Preschoolers
St Anthony School
PE agains this beautiful backdrop!
Small class sizes = personal attention to each student
St Anthony School
Father Bunda teaching uke lessons
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Art!
Categories: Uncategorized

team orange chicken for the win.

Our guys are at an AIGA Conference in New Orleans this week. Self-deemed “Team Orange Chicken” (like from Panda Express), we’re happy to announce that they won the Creative Jam Competition! Given 3 hours to create art and animation with Creative Cloud with the theme, “Don’t take life too seriously. You’ll never get out of it alive.” this is what they came up with:
 
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They took home the trophy for BEST VISUAL DESIGN – JUDGE AWARD
See the rest of the entries here.

Way to represent, Steve and Ian!
 
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Categories: Uncategorized, RANDOM, ART, HAWAII, DIGITAL, ILLUSTRATION, INSPIRATION, MADE ME SMILE, GLOBE TROTTING

Hawaii 5-O Awards Show.

5-O-Web-Header-Gold-GreyThis past Saturday half of the Sae Design crew represented at the 8th biennial Hawaii 5-O Awards Show. Created in 2002 by AIGA Honolulu, 5-O celebrates 50 winners chosen by three nationally-recognized judges based on craft, concept and aesthetic achievement. This year’s show took place at Honolulu’s Pacific Club and the theme of REVEAL showcased the beautiful design of local designer Noa Emberson of Surfing Magazine.

Sae Design took home 3 awards for:

Sharing the Spirit of Aloha collateral
Print

Lucky Break logo
LOGO-lucky-break
Design Week 2013 brochure
PRINT-aiga-1

It was a fun night of good design, pupus, drinks, and somewhat regrettable photo booth pictures.

SD_5O-BIG

 

Categories: Uncategorized, ART, BRANDING, PACKAGING, IDENTITY, ILLUSTRATION, FONTS, INSPIRATION, MADE ME SMILE, DESIGN WISDOM

the flash crash.

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Unlike super speedster, The Flash, as referred to in DC Comics, Adobe’s Flash is quite the opposite. Slow, insecure and lacking responsiveness, I doubt even the Justice League will be able to save Flash this time.

In 2010, Steve Jobs wrote an essay about why Flash would never be included in Apple’s mobile devices such as iPads and iPhones. Today (five years later) his essay rings true as we, designers and marketers, give Flash the cold shoulder. With websites like occupyflash.org – “The movement to rid the world of the Flash Player plugin,” it is expected that we are indeed moving to a generation where we won’t get that pesky “Install Flash Player Plugin” pop-up box anymore (thank goodness).

We appreciate Flash for what it was – an entry into this uber technological era of video, instant gratification and ease of video watching on-demand. That said, we’re ready to bid it farewell for a handful of reasons (to name a few):

• Its buggy – Sites with Flash load slowly, don’t seem to respond well and simply put, are not user-friendly. According to Steve Jobs’ essay icing out Flash Player, he cites it as the number one reason for Mac crashes.

• Lack of Responsiveness – Flash just isn’t responsive. As mentioned prior, none of the Apple mobile devices have Flash capabilities and neither do many other operating systems. With at least 60% of all internet traffic happening on mobiles, there’s no way any business wants their site running with Flash.

• Limits your SEO (search engine optimization) – Flash integration on your website lowers the amount of info that is fed to Google, resulting in lower ranking. If Google can’t see you, they won’t list you. Here’s an article digging a little deeper into this.

• Insecurity – Flash just doesn’t have self-confidence anymore. With so many security issues being unveiled by hacking teams, Mozilla has gone to the extent of blocking it altogether. This leads into my next topic, extinction…

• Extinction – I’ve read in a few company blogs that they’ll be redesigning, restructuring and basically entering the age sans Flash within the next year. Of course, there will still be some corporate stragglers, but as usage becomes less, Flash functions, security and innovation will also diminish.

It seems Adobe’s Flash Golden Age and Silver Age have been long gone and there’s really no place for it in the Modern Age.

 
 

Categories: Uncategorized, RANDOM, DESIGN WISDOM, WEB DESIGN