Category Archives: BRANDING

the peles.

SDIts always a fun weekend when this Maui gang spends some time in Honolulu! Mahalo to the Pele Awards for a good time!

We are honored to have even brought home some awards! This year we received:

A note from our client:
” A huge congratulations and Mahalo to you, the team at Sae Design for being recognized by the American Advertising Federation – Pele Awards 2016.  Your combined efforts, contributions, and guidance were paramount in helping 808 on Main achieve such early success.  The smartest move Josh, Jim, and myself made when taking on this venture was seeking out your involvement and partnership.  Well done, and thanks again!”
– Jonathan Cruthers
Co-owner, 808 on Main

Categories: ART, BRANDING, PACKAGING, IDENTITY, HAWAII, ADVERTISING, TYPOGRAPHY, ILLUSTRATION, INSPIRATION, HAPPY CLIENTS

Sae Design & The Chocolate Factory.

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Sae Design spent a weekend on Oahu a few weeks ago. After kanaking from a recent breakfast at Cinammon’s in Kailua, we ventured upstairs to Manoa Chocolate, the locally-owned bean-to-bar chocolate company. We weren’t expecting to get design inspiration along with our chocolate samples and tour.

 

Manoa Chocolate (named for the hawaiian word meaning “solid, vast, deep” rather than the valley), opened in 2010 and is unique in sourcing cocao from across the globe and sharing the history and process behind the chocolate making with its customers.

 

They recently had a design update and we couldn’t help but ask what the inspiration was behind the pattern that graced all of their packaging and was even engraved in the bars themselves. We were told that the pattern came from the cover of the Windward Artists Guild Collection of Art album. Owner Dylan Butterbaugh’s mother, Kailua artist Jill Butterbaugh, is a member of the non-profit, volunteer-based guild. Tamara, who is married to Dylan and was showing us around that morning, even had the album cover handy so we could see the pattern in person.

 

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We can definitely appreciate the time and effort that went into the coherent and beautiful look, and the meaning and history behind it all! You have our stamp of design approval, Manoa Chocolate!

 
 

Categories: RANDOM, BRANDING, PACKAGING, IDENTITY, HAWAII, INSPIRATION, MADE ME SMILE

Hawaii 5-O Awards Show.

5-O-Web-Header-Gold-GreyThis past Saturday half of the Sae Design crew represented at the 8th biennial Hawaii 5-O Awards Show. Created in 2002 by AIGA Honolulu, 5-O celebrates 50 winners chosen by three nationally-recognized judges based on craft, concept and aesthetic achievement. This year’s show took place at Honolulu’s Pacific Club and the theme of REVEAL showcased the beautiful design of local designer Noa Emberson of Surfing Magazine.

Sae Design took home 3 awards for:

Sharing the Spirit of Aloha collateral
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Lucky Break logo
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Design Week 2013 brochure
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It was a fun night of good design, pupus, drinks, and somewhat regrettable photo booth pictures.

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Categories: Uncategorized, ART, BRANDING, PACKAGING, IDENTITY, ILLUSTRATION, FONTS, INSPIRATION, MADE ME SMILE, DESIGN WISDOM

Ono Eats and Tasty Drinks – 808 on Main.

We’ve been working hard lately! But we’ve been playing hard too, and one of our favorite new lunch/pau hana spots is 808 on Main.

808 on Main Signage

We were lucky enough to work together with 808 on their branding (logo, signage, menus, and more) and environmental graphics.

 

Print

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FullSizeRenderLocated in the heart of Wailuku, 808 on Main serves lunch, dinner and dangerously good cocktails. Their sandwiches and paninis are solid, and their pupus list is full of classics with creative twists on them. Combine that with a cool atmosphere, generous portions and reasonable prices, and a super friendly staff and you’ve got the perfect recipe.

IMG_2905808 on Main Kimchi BallIMG_2906IMG_0834-1With 808 being within walking distance from our office, we’ve become menu experts (somewhat). Here’s our Sae Design menu favorites:

Sae: 

Kimchi Pork Balls & Maker’s Smash

LeeAnn:

Kimchi Pork Balls, McKenzie Salad & Main Street Mule

Ashley: 

Ni’ihau Lamb Nachos (and I normally do NOT eat Lamb) & Main Street Mule!

Steve: 

Spicy Ranch Panini & their curated selection of fries

Zenobia: 

Spicy Tuna Sandwich

Ian: 

Lamb Lettuce Wraps & Wailuku Sour

Eli: 

Shitake Beef Melt & Maker’s Smash


So if you’re looking for something new for lunch or dinner or if you just want to take a load off after work, head down to 808 on Main. There’s a good chance you’ll see one of us there!

 

Categories: BRANDING, ENVIRONMENTAL, HAWAII, MADE ME SMILE, HAPPY CLIENTS

MCFCU Shoot Day.

Fun, creative, jam-packed day yesterday shooting for the Maui County Federal Credit Union website and collateral. A great team made a great day!

Photography: Tony Novak-Clifford, Hair/Makeup: Camille Kozuki

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Categories: BRANDING, HAWAII, INSPIRATION, HAPPY CLIENTS